A blog can be defined as publication of thoughts maintained in a web page in reverse chronological order. Generally a blog is maintained by any individual with regular entries and comments which may be texts, images or links to other blogs https://theteentalk.com/. The interactive format of blogs allows any reader to leave comments. Posts or entries in any blog are updated quite frequently. Weblog is the term actually coined in this respect. The number of blogs has exploded from a few thousands to a few millions within the last few years owing to its popularity.
The two major categories of blogs are:
Personal Blogs: The most common form of blogs is the personal blogs. The way of maintaining an online ongoing diary by any individual, which reflects anyone’s thought or even his/her work allowing viewers to comment is generally referred to as personal blogs. Through personal blogs individuals can share thoughts and feelings instantaneously with friends and family.
Business Blogs: Another form of blogs that provides a platform for communication between the customers or employees is called business blogs. Business blogs are generally aimed at promoting any business. Business blogs facilitates sharing of any company’s expertise. Business communities are greatly benefited with the increasing number of blogs every day. Business blogs have gained immense exposure in enhancing communication, establishing public relations, connecting with potential customers, branding and even for building additional web traffic.